In 2020, Forbes estimated that the 100 celebrities ranked earned a stunning $6.1 billion before taxes and fees, which is actually down from 2019.
The coronavirus pandemic was the major factor contributing to the $200 million drops in revenue since concerts were canceled, movie releases were postponed, and the world went on lockdown.
1. Kylie Jenner, $590 million
The reality TV star and Kylie Cosmetics founder sold 51% of her company to Coty, Inc. in January 2019 for a staggering $600 million. She and her famous family also just inked an exclusive multimedia deal with Hulu.
2. Kanye West, $170 million
The Yeezy sneaker creator has a design deal with Adidas in which he receives an annual royalty. West also owns his own apparel line outright and announced in June that he has partnered with Gap to create a collab clothing line for the retailer.
3. Roger Federer, $106.3 million
The tennis star makes the bulk of his cash from lucrative endorsement deals. His biggest one is with Uniqlo: 10 years for $300 million.
4. Cristiano Ronaldo, $105 million
The Portuguese soccer phenom signed a four-year deal worth $64 million annually to play for Italian soccer club Juventus. He also makes millions from endorsement deals.
5. Lionel Messi, $104 million
The Argentine soccer star’s contract with club team Barcelona runs out in 2021. Thus far, it has paid him over $80 million annually. He also has a number of endorsement deals including a lifelong deal with Adidas.
6. Tyler Perry, $97 million
The media mogul’s ‘Madea’ franchise has grossed more than $660 million. In 2019, he opened Tyler Perry Studios, a 330-acre compound in Atlanta that includes 12 sound stages and custom sets.
7. Neymar, $95.5 million
The Brazilian soccer prodigy is currently on a five-year contract with club team Paris Saint-Germain through June 2022. He is slated to make $350 million in salary. He also has endorsement deals with brands such as Nike.
8. Howard Stern, $90 million
The shock jock is the highest-paid radio host thanks to his deal with SiriusXM. He just re-upped his contract for another five years and it’s reportedly worth $100 million.
9. LeBron James, $88.2 million
The basketball MVP moved to the Los Angeles Lakers in 2018 under a four-year, $153 million contract. He also started his own production SpringHill Entertainment and media company Uninterrupted to create content and has huge endorsement deals with Nike, Beats, Walmart, and GMC.
10. Dwayne ‘The Rock’ Johnson, $87.5 million
The actor/producer/businessman has scored huge paydays for upcoming films such as ‘Black Adam’ and ‘Red Notice,’ reportedly making $20 million/film. He also owns liquor company Teremana Tequila and has brand deals with Under Armour.